Social linking and Human Resources Management in the service sector

Since the 1990s, the service sector has been searching for new ways to make a difference. At the same time a need for social linking has emerged from the consumer society So, the first part of this trans-disciplinaty article is devoted to the relevance of grouping together within a single concept the elements of a service which create a social link. The role of the contact staff in the functioning of this concept is a central one, so the second part will try to pinpoint the implications of this socialising process on Human Resources Management policy.