Assessing the value of recreational sea angling in South West England

A choice experiment was developed to assess how the value of the recreational sea angling experience in South West England would change as characteristics of the angling experience changed. Catch levels of anglers' favourite species are extremely important, until they reach around six fish per day, at which point anglers become satiated. Anglers are discerning about the species they catch - they would pay only a third as much for increased catches of non-favourite species than for the favourite species. Overall, increasing the size of individual fish would have a larger impact than increasing the catch per day, although this varies by species. In contrast, the presence or absence of rod or bag limits and the environmental quality of a site are only minor factors in anglers' decisions on where to fish. These results will help fisheries managers to identify their goals with respect to sea angling.