Optimal pricing and return policies for perishable commodities

被引:128
作者
Pasternack, Barry Alan [1 ]
机构
[1] Calif State Univ Fullerton, Coll Business & Econ, Fullerton, CA 92634 USA
关键词
distribution; coordination; channel; newsboy problem; pricing;
D O I
10.1287/mksc.1070.0336
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper considers the pricing decision faced by a producer of a commodity with a short shelf or demand life. A hierarchical model is developed, and the results of the single period inventory model are used to examine possible pricing and return policies. The paper shows that several such policies currently in effect are suboptimal. These include those where the manufacturer offers retailers full credit for all unsold goods or where no returns of unsold goods are permitted. The paper also demonstrates that a policy whereby a manufacturer offers retailers full credit for a partial return of goods may achieve channel coordination, but that the optimal return allowance will be a function of retailer demand. Therefore, such a policy cannot be optimal in a multi-retailer environment. It is proven, however, that a pricing and return policy in which a manufacturer offers retailers a partial credit for all unsold goods can achieve channel coordination in a multi-retailer environment.
引用
收藏
页码:133 / 140
页数:8
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