共 9 条
[1]
Market orientation versus innovative culture: two routes to superior brand performance[J] . Aron O’Cass,Liem Viet Ngo.European Journal of Marketing . 2007 (7)
[3]
The "ICON" archetype: Its influence on customer orientation and innovation in South African firms[J] . Leyland Pitt,Esmail Salehi-Sangari,Jean-Paul Berthon,Deon Nel.Marketing Intelligence & Planning . 2007 (2)
[4]
Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research[J] . Judy A. Siguaw,Penny M. Simpson,Cathy A. Enz.Journal of Product Innovation Management . 2006 (6)
[7]
Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR)[J] . Erdener Kaynak,Ali Kara.Industrial Marketing Management . 2004 (8)
[8]
Market Orientation, Creativity, and New Product Performance in High-Technology Firms[J] . Subin Im,John P. Workman.Journal of Marketing . 2004 (2)