战略导向对企业绩效的影响:以创新为中介变量——基于湖南省高新技术开发区企业的实证研究

被引:8
作者
杨智 [1 ]
俞沈锋 [1 ]
向兵 [1 ]
王跃武 [1 ]
谢春燕 [2 ]
机构
[1] 湖南大学工商管理学院
[2] 斯多德/豪格斯桑德高等学院
关键词
市场导向; 创新导向; 渐进性创新; 突破性创新; 企业绩效;
D O I
暂无
中图分类号
F276.44 [高新技术企业];
学科分类号
1202 ; 120202 ;
摘要
战略导向对企业绩效的影响一直是国内外学术界关注的焦点,但研究结论却出现了分歧。在相关研究的基础上,将渐进性创新和突破性创新作为中介变量,构建了市场导向、创新导向对企业绩效影响的概念模型,并以湖南省高新技术开发区的180家企业为样本对其进行了经验检验。研究发现,市场导向和创新导向对企业绩效有显著的正向影响,渐进性创新和突破性创新在其间发挥了重要的中介作用。该结论进一步丰富了战略导向理论,为企业战略导向的实施提供了一种新思路。
引用
收藏
页码:156 / 163
页数:8
相关论文
共 9 条
[1]  
Market orientation versus innovative culture: two routes to superior brand performance[J] . Aron O’Cass,Liem Viet Ngo.European Journal of Marketing . 2007 (7)
[2]   Innovation types and innovation management practices in service companies [J].
Oke, Adegoke .
INTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT, 2007, 27 (06) :564-587
[3]  
The "ICON" archetype: Its influence on customer orientation and innovation in South African firms[J] . Leyland Pitt,Esmail Salehi-Sangari,Jean-Paul Berthon,Deon Nel.Marketing Intelligence & Planning . 2007 (2)
[4]  
Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research[J] . Judy A. Siguaw,Penny M. Simpson,Cathy A. Enz.Journal of Product Innovation Management . 2006 (6)
[5]   The effects of strategic orientations on technology- and market-based breakthrough innovations [J].
Zhou, KZ ;
Yim, CK ;
Tse, DK .
JOURNAL OF MARKETING, 2005, 69 (02) :42-60
[6]   Responsive and proactive market orientation and new-product success [J].
Narver, JC ;
Slater, SF ;
MacLachlan, DL .
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2004, 21 (05) :334-347
[7]  
Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR)[J] . Erdener Kaynak,Ali Kara.Industrial Marketing Management . 2004 (8)
[8]  
Market Orientation, Creativity, and New Product Performance in High-Technology Firms[J] . Subin Im,John P. Workman.Journal of Marketing . 2004 (2)
[9]   THE CAPABILITIES OF MARKET-DRIVEN ORGANIZATIONS [J].
DAY, GS .
JOURNAL OF MARKETING, 1994, 58 (04) :37-52