不同风险偏好下双渠道供应链定价决策

被引：46

作者：

许民利

聂晓哲

简惠云

机构：

[1] 中南大学商学院

来源：

控制与决策 | 2016年 / 31卷 / 01期

基金：

湖南省自然科学基金;

关键词：

双渠道供应链; 风险规避; 风险偏爱; Stackelberg博弈; 条件风险值;

D O I：

10.13195/j.kzyjc.2014.1335

中图分类号：

F274 [企业供销管理]; F224.32 [博弈论];

学科分类号：

1201 ;

摘要：

为了探讨风险偏好对双渠道供应链决策的影响,基于条件风险值(CVa R)准则建立双渠道供应链定价决策模型,并给出了模型的求解方法和最优解.研究表明,根据不同风险偏好程度,供应链成员会采取不同定价策略;当制造商风险偏好程度确定、零售商风险规避度增加时,最优零售价降低,最优批发价升高,直销价不减;当零售商风险偏好度确定、制造商风险规避度增加时,各最优价格均降低;风险偏爱的影响则与风险规避相反.

引用

页码：91 / 98

页数：8

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