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The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances[J] . Akshay R. Rao,Humaira Mahi.Marketing Science . 2003 (2)
[9]
Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers[J] . Paul N. Bloom,Gregory T. Gundlach,Joseph P. Cannon.Journal of Marketing . 2000 (2)