服务主导型供应链中互动模型与协同价值创造——基于方兴物流的案例研究

被引：4

作者：

宋华

刘林艳

机构：

[1] 中国人民大学商学院

来源：

管理案例研究与评论 | 2011年 / 4卷 / 05期

关键词：

服务主导型供应链; 互动; 客户价值创造; 方兴物流; 案例研究;

D O I：

暂无

中图分类号：

F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

随着市场由产品导向向服务导向的转变,互动作为供应链管理的一项重要功能正日益得到更广泛的关注。本文在梳理相关互动研究的基础上,从社会网络的视角运用利益相关者理论提出了四方互动模型,并运用山东方兴物流公司的单案例研究方法,验证了该理论模型的核心内容和主要路径在实践中的适用性,即在服务主导型供应链的运行中,服务品牌或价值的形成与建立存在着四种互动主体和相应的互动行为。这四种主体是企业(或服务集成商)、客户、网络中成员(或称微专业服务商、贡献者)以及社会利益相关者。该模型既充实和扩展了传统的互动理论,也为企业的多方互动提供了实践参照,特别是为解决中国农村问题提供了新的启示和思路。

引用

页码：342 / 351

页数：10

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