创业机会对商业模式的作用机理研究

被引：1

作者：

王佳 ^{[1
]}

吴满琳 ^{[2
]}

机构：

[1] 上海理工大学管理学院

[2] 上海理工大学创业研究所

来源：

科学与管理 | 2014年 / 34卷 / 05期

关键词：

创业; 创业机会; 商业模式;

D O I：

暂无

中图分类号：

F279.2 [中国];

学科分类号：

1202 ; 120202 ;

摘要：

创业机会与商业模式作为创业研究中的重要问题,长期以来并未有效地联系起来。本文在理论与实证研究的基础上,构建创业机会对商业模式的作用机理模型,探索机会的不同特征对商业模式的影响差异,验证了创业机会对商业模式具有显著影响作用,并提出建立机会与企业内外环境相协调的商业模式有助于提高创业成功率和创业绩效。

引用

页码：46 / 52

页数：7

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