社交电子商务中用户隐私披露意愿影响因素研究

被引：12

作者：

巫月娥

机构：

[1] 闽南师范大学管理学院

来源：

重庆邮电大学学报(社会科学版) | 2015年 / 27卷 / 02期

关键词：

社交电子商务; 隐私风险; 隐私披露;

D O I：

暂无

中图分类号：

F724.6 [电子贸易、网上贸易]; G203 [信息资源及其管理];

学科分类号：

1201 ; 1204 ; 1402 ;

摘要：

社交电子商务是随着社交网站的发展而新兴的购物方式,也是社交网络研究中的新热点。社交电子商务的发展有赖于用户隐私披露意愿,对用户在社交电子商务中隐私披露意愿影响因素的研究有助于更好理解个人信息行为。借鉴成本利益理论和感知信息公平理论提出了社交电子商务中用户隐私披露意愿的理论模型。通过在线调查的方式,获取了312份有效问卷,研究结果表明:感知隐私风险、感知利益、感知信息交互公平和隐私漠视四个因素对社交电子商务中用户隐私披露意愿有显著影响。

引用

页码：54 / 60

页数：7

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