价值的共同创造与单独创造及顾客主导逻辑下的价值创造研究评介

被引：31

作者：

李耀 ^{[1
,2
]}

王新新 ^{[1
]}

机构：

[1] 上海财经大学国际工商管理学院

[2] 中州大学管理学院

来源：

外国经济与管理 | 2011年 / 33卷 / 09期

关键词：

商品主导逻辑; 服务主导逻辑; 顾客主导逻辑; 单独创造价值; 价值共创;

D O I：

10.16538/j.cnki.fem.2011.09.005

中图分类号：

F270 [企业经济理论和方法];

学科分类号：

1202 ; 120202 ;

摘要：

价值到底是由谁创造的,一直是营销学研究争论的焦点之一,不同主导逻辑对其进行了不同的解释。本文通过对现有研究相关结论的分析和比较,指出顾客单独创造价值是顾客主导逻辑下价值创造的主要方式,并分析了顾客主导逻辑下顾客单独创造价值的途径以及相应的价值创造过程,最后指出了该领域的未来研究主题。

引用

页码：43 / 50

页数：8

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