市场导向、质量导向与企业绩效关系的研究

被引：9

作者：

杜鹏

万后芬

机构：

[1] 中南财经政法大学工商管理学院

来源：

管理学报 | 2009年 / 6卷 / 05期

关键词：

市场导向; 质量导向; 企业绩效;

D O I：

暂无

中图分类号：

F274 [企业供销管理]; F273.2 [产品管理]; F272 [企业计划与经营决策];

学科分类号：

1201 ; 1202 ; 120202 ;

摘要：

以110家中国企业为样本,通过验证性因子分析,研究市场导向、质量导向与企业绩效之间的关系。研究发现,市场导向与质量导向呈显著正相关,且市场导向能够积极地提升企业绩效;质量导向需要市场驱动来提升质量改进努力对企业绩效的影响。

引用

页码：698 / 703

页数：6

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