劝捐策略和框架效应对个体捐赠决策的影响

被引：7

作者：

陈剑梅 ^{[1
]}

傅琦 ^{[2
]}

机构：

[1] 南京大学社会学院

[2] 哈尔滨商业大学法学院

来源：

心理与行为研究 | 2016年 / 14卷 / 03期

关键词：

劝捐策略; 框架效应; 捐赠;

D O I：

暂无

中图分类号：

B842 [心理过程与心理状态];

学科分类号：

040201 ;

摘要：

采用两个3×2完全随机实验设计,考察劝捐策略和目标框架效应对个体捐赠决策的影响,结果表明:(1)劝捐策略和目标框架效应的主效应显著,信用劝捐被试捐赠更多,决策时间更短,损失目标框架比收益目标框架的被试决策时间更短,捐赠更多,被试在信用X损失框架情境中捐赠最多,反应时最短;(2)劝捐策略和框架效应的交互效应均显著,情感策略受框架效应影响较大,在损失框架下被试反应时更短,捐赠更多。

引用

页码：377 / 383

页数：7

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