共 17 条
[1]
8 Questions to Evaluate if That New Social Network is Worth Your Company’’s Time. Pamela Vaughan. http://blog.hubspot.com/blog/tabid/6307/bid/33213/8-Question s-to-Evaluate-if-That-New-Social-Network-is-WorthYour-Company-s-Time.aspx . 2012
[2]
Rethinki ng the 4 P’’s. Ettenson R,Conrado E,Knowles J. Harvard Business Review . 2013
[3]
Effective content strategy guided by the SAVE framework. Senic N. http://www.zemanta.com/blog/conten t-strategy-guided-saveframework/ . 2013
[4]
What is valuable content?The key to producing valuable content that sticks. Tanton S. http://www.zemanta.co m/blog/producingvaluable-content . 2013
[5]
ht tp://us.cision.com/content-marketing-ebook/index.asp?rid=FB79EC39-03EF-E211-AF09-005056BA0091&utm_sourc e=convinceandconvert&utm_medium=otherpaid&utm_campaign=eb_cm&utm_content=display . 2013
[6]
ht tp://us.cision.com/content-marketing-ebook/index.asp?rid=FB79EC39-03EF-E211-AF09-005056BA0091&utm_sourc e=convinceandconvert&utm_medium=otherpaid&utm_campaign=eb_cm&utm_content=display . 2013
[7]
KNOWING YOUR AUDIENCE IS KEY TO ANY MARKETING SUCCESS. Jason Falls. http://www.socialmediaexplorer.com/social-media-research-2/knowing-your-audience-is-key-to-any-marketing-success/# . 2013
[8]
Who Uses Search Engines?92%of Adult U.S.Internet Users[Study]. Rob D.Young. http://searchenginewatc h.com/article/2101282/Who-Users-Search-Engines-92-of-Adult-U.S.-Internet-Users-Study . 2011
[9]
Search Engine Marketing vs.Social Media Marketing:The Showdown. Kristi Hines. http://blog.kissmetrics.com/search-vs-social/ . 2011
[10]
53%of Organic Search Clicks Go to First Link[Study]. Miranda Miller. http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-FirstLink-Study . 2012