企业创新战略模式的选择与效应

被引：6

作者：

汪涛

牟宇鹏

王铵

机构：

[1] 武汉大学经济与管理学院

来源：

中国软科学 | 2013年 / 06期

关键词：

创新战略导向; 产品知识; 过程知识; 产品多样性; 产品开发速度;

D O I：

暂无

中图分类号：

F273.1 [企业技术管理]; F224 [经济数学方法];

学科分类号：

1202 ; 120202 ; 0701 ; 070104 ;

摘要：

企业内外部环境的变化加速了企业的创新战略模式由内部向外部转轨,然而目前对创新战略模式选择与创新绩效关系的研究仍未取得一致的结论。通过174家企业的调查数据发现:企业的技术战略导向会强化企业内部的过程知识,提升企业新产品开发的速度,但同时也会削弱企业内部的产品知识,降低企业新产品开发的多样性;另一方面,企业的顾客战略导向会强化企业内部的产品知识,提升企业新产品开发的多样性,但同时也会削弱企业内部的过程知识,降低企业新产品开发的速度。

引用

页码：101 / 110

页数：10

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