进化需求对消费者购买决策的影响研究述评与展望

被引：4

作者：

袁少锋

机构：

[1] 北京大学光华管理学院

[2] 辽宁工程技术大学营销管理学院

来源：

外国经济与管理 | 2014年 / 36卷 / 01期

关键词：

进化需求; 近因; 本因; 购买决策;

D O I：

10.16538/j.cnki.fem.2014.01.009

中图分类号：

F713.55 [商业心理学、市场心理学];

学科分类号：

040203 ;

摘要：

从人类进化的视角探讨进化需求对消费者购买决策的影响是当前消费者行为领域的一个前沿研究主题。本文通过对现有相关文献的回顾,介绍了进化需求的内涵,辨析了驱动消费者购买行为的近因与本因,并在此基础上探讨了激发进化需求的心理机制、进化需求对消费者购买决策的影响等问题,最后讨论了现有研究的贡献、不足以及未来的研究方向。

引用

页码：46 / 54

页数：9

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