天天平价还是动态定价?——基于策略消费者行为的视角

被引：7

作者：

徐贤浩

陈雯

沈古文

机构：

[1] 华中科技大学管理学院

来源：

系统科学与数学 | 2011年 / 31卷 / 10期

基金：

国家自然科学基金重点项目;

关键词：

天天平价; 动态定价; 策略消费者;

D O I：

暂无

中图分类号：

F224 [经济数学方法]; F274 [企业供销管理];

学科分类号：

0701 ; 070104 ; 1201 ;

摘要：

动态定价有利于厂商获得更多的消费者剩余,但是也会促使策略消费者持币观望,等待低价.研究策略消费者所占比例对厂商定价和库存决策的影响,给出了不限量动态定价、限量动态定价和天天平价三种策略的适用范围.当价格外生时,仅当对商品评价高的消费者数量较多且策略消费者所占比例适中时,限量策略较好;当价格内生时,若策略消费者比例较大,薄利多销的天天平价策略能吸引策略消费者尽早购买,若策略消费者比例较小,采取不限量动态定价策略能获得更大利润.

引用

页码：1163 / 1173

页数：11

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