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The charms of frugal innovation. Special Report on Innovation in Emerging Markets:First Break All the Rules . 2010
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HowGE is disrupting itself. Immelt, J. R,Govindarajan.V,Trimble, C. Harvard Business . 2009
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Resource-constrained innovation for emerging economies: The case of the Indian telecommunications industry. Ray P.K.,Ray S. IEEE Transactions on Engineering Management . 2010
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Necessity breeds opportunity:constraints,innovation and competitive advantage. CHAUDHURI,ATANU,GIFFI,et al. Deloitte Review . 2009
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Reverse innovation:Create far from home,win everywhere. GOVINDARAJAN V,TRIMBLE C. . 2013
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Do frugal and reverse innovation foster sustainability?introduction of a conceptual framework. BREM A,IVENS B S. Journal of Technology Management for Growing Economies . 2013
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Impact of emerging markets on marketing: Rethinking existing perspectives and practices. Sheth J.N. Journal of Marketing . 2011