市场导向对企业突变性产品创新影响的实证研究

被引：4

作者：

王龙伟

李垣

机构：

[1] 西安交通大学管理学院

来源：

科学学研究 | 2010年 / 28卷 / 06期

关键词：

消费者导向; 竞争者导向; 部门间协作; 突变性产品创新;

D O I：

10.16192/j.cnki.1003-2053.2010.06.019

中图分类号：

F273.2 [产品管理];

学科分类号：

1202 ; 120202 ;

摘要：

市场导向如何影响产品创新程度是近年来研究的热点问题之一,但学者们对该问题一直存在不同的观点。本文认为,由于市场导向本身是一个多维的概念,因此在分析市场导向如何影响产品创新时,需要分别研究消费者导向、竞争者导向,以及部门间协作与企业产品创新程度之间的关系。同时,通过对国内607家企业的实证分析,研究发现:消费者导向与突变性产品创新之间存在倒U型关系;竞争者导向和部门间协作与突变性产品创新之间存在显著的正相关关系。

引用

页码：934 / 940

页数：7

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