网上消费者非伦理行为:特性、维度与测量

被引：14

作者：

曾伏娥 ^{[1
,2
]}

罗茜 ^{[1
]}

屠采撷 ^{[1
]}

李鹏 ^{[3
]}

机构：

[1] 武汉大学经济与管理学院

[2] 香港城市大学商学院

[3] 郑州纳兰尔服饰有限公司

来源：

南开管理评论 | 2011年 / 14卷 / 02期

关键词：

消费者伦理; 非伦理行为; 网上消费者; 行为动机; 行为目标对象;

D O I：

暂无

中图分类号：

F713.36 [电子贸易、网上贸易]; F224 [经济数学方法];

学科分类号：

1201 ; 0701 ; 070104 ;

摘要：

本文基于群体极化、去个性化与利已主义理论,对网上消费者非伦理行为的特性、维度和测量进行了系统探讨。研究结果发现,网上消费者非伦理行为的本质特征可经由行为动机和行为目标对象两个核心视角揭示,情绪支配和行为目标对象泛化是其重要特性面。此外,研究还发现,网上消费者非伦理行为是一个多维概念,其维度可依行为动机(利益动机、情绪动机)和行为目标对象(具体对象、泛化对象)组合提炼,主要维度包括扰乱秩序行为、恶意利已行为、节制伤害行为和侵犯版权行为。研究最终确立了一套专门针对网上消费者非伦理行为的测量量表。

引用

页码：26 / 36

页数：11

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