互补资产专用性、关系治理与商业模式设计

被引：10

作者：

吴东

杨洋

朱培忠

机构：

[1] 浙江大学管理学院

来源：

科研管理 | 2019年 / 40卷 / 03期

基金：

国家重点研发计划;

关键词：

互补资产专用性; 商业模式设计; 关系治理;

D O I：

10.19571/j.cnki.1000-2995.2019.03.011

中图分类号：

F279.2 [中国]; F275 [企业财务管理];

学科分类号：

1202 ; 120202 ;

摘要：

商业模式设计正在成为企业赢得持续竞争优势的来源。本研究从互补资产视角出发,基于178家中国企业的问卷调查数据,实证检验了互补资产专用性对商业模式设计的影响机制。研究结果发现:(1)互补资产专用性越高,商业模式设计的新颖性越低,商业模式设计的效率性则不受影响;(2)互补资产专用性对商业模式设计新颖性的影响受到关系治理的正向调节,互补资产专用性对商业模式设计效率性的影响受到关系治理的负向调节。本研究的管理启示是,企业需要充分考量专用性互补资产在商业模式设计中的作用,并且更加重视关系治理这类社会性、非经济因素的作用。

引用

页码：104 / 113

页数：10

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