运用整合科技接受模型对消费者移动支付使用意愿的解析

被引：15

作者：

胡秋灵 ^{[1
]}

孙权 ^{[2
]}

机构：

[1] 陕西师范大学国际商学院

[2] 苏州市职业大学管理系

来源：

统计与决策 | 2008年 / 06期

关键词：

移动支付; 消费者意愿; 科技接受模型; 理性行为理论; 计划行为理论;

D O I：

10.13546/j.cnki.tjyjc.2008.06.047

中图分类号：

F626 [电信企业组织和经营管理];

学科分类号：

020205 ; 0202 ;

摘要：

文章收集了225份样本数据,经过变量测量模型的信度与效度检验之后,再运用路径分析进行参数估计,研究结果显示整合科技接受模型具有较高的解释力。

引用

页码：119 / 121

页数：3

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