共 12 条
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Capabilities and financial performance: the moderating effect of strategic type[J] . Michael Song,C. Anthony Benedetto,Robert W. Nason.Journal of the Academy of Marketing Science . 2007 (1)
[3]
Resolving the Capability: Rigidity Paradox in New Product Innovation[J] . Kwaku Atuahene-Gima.Journal of Marketing . 2005 (4)
[4]
On the Staying Power of Defenders, Analyzers, and Prospectors[J] . Donald C. Hambrick.The Academy of Management Executive (1993-2005) . 2003 (4)
[5]
Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction[J] . Riitta Katila,Gautam Ahuja.The Academy of Management Journal . 2002 (6)
[6]
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications[J] . Charles H. Noble,Rajiv K. Sinha,Ajith Kumar.Journal of Marketing . 2002 (4)
[7]
New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact[J] . Journal of Marketing Research . 1999 (3)
[9]
Perceptual and Archival Measures of Miles and Snow's Strategic Types: A Comprehensive Assessment of Reliability and Validity[J] . Stephen M. Shortell,Edward J. Zajac.The Academy of Management Journal . 1990 (4)