双边市场及其定价策略研究

被引:70
作者
纪汉霖
管锡展
机构
[1] 复旦大学管理学院
[2] 复旦大学管理学院 上海
关键词
双边市场; 平台竞争; 定价; 网络外部性;
D O I
10.16538/j.cnki.fem.2006.03.003
中图分类号
F062.9 [产业经济学];
学科分类号
020205 ;
摘要
双边市场理论是近年来产业组织理论研究的热点之一,本文介绍了双边市场的定义以及分类,探讨了双边市场定价策略的影响因素,并结合相关的理论文献,对于现实经济生活中的双边平台的定价问题进行了探讨和研究,最后给出了双边市场定价策略的未来研究方向。
引用
收藏
页码:15 / 23
页数:9
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