基于期望确认理论的移动App持续使用意愿实证研究

被引:24
作者
宁昌会
胡常春
机构
[1] 中南财经政法大学工商管理学院
关键词
移动App; 持续使用意愿; 期望确认理论;
D O I
10.13902/j.cnki.syyj.2015.12.022
中图分类号
F49 [信息产业经济];
学科分类号
1201 ;
摘要
当前移动App高下载量与高卸载量并存现象明显,基于期望确认理论(ECT),本文构建了移动App用户持续使用意愿理论模型,试图分析App用户不能保持持续使用的原因。结果显示:App品质体验正向影响确认程度,确认程度又正向影响感知有用性、感知易用性、感知有趣性;感知易用性显著影响感知有用性,感知有用性、感知易用性、感知有趣性正向影响用户满意度,用户满意度正向影响持续使用意愿。
引用
收藏
页码:136 / 142
页数:7
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