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Brand personality and human personality: Findings from ratings of familiar Croatian brands[J] . Journal of Business Research . 2007 (6)
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Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors[J] . Yongjun Sung,Spencer F. Tinkham.Journal of Consumer Psychology . 2005 (4)
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Product personality and its influence on consumer preference[J] . P.C.M. Govers,J.P.L. Schoormans.Journal of Consumer Marketing . 2005 (4)
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The impact of brand extensions on brand personality: experimental evidence[J] . Adamantios Diamantopoulos,Gareth Smith,Ian Grime.European Journal of Marketing . 2005 (1)
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The influence of consumption situation and product involvement over consumers’ use of product attribute[J] . Pascale G. Quester,Justin Smart.Journal of Consumer Marketing . 1998 (3)