Bruce Sterling is a science fiction writer and emphasizes that these fiction stories demand some new designs and sustainability. Science fiction has been able to find and recruit fans since 80 years, and to transform a few users into cultural producers. Many science fiction writers were capable of understanding Wittgenstein. Writers make hard to the word, to semantics, to meaning and sensibility. Design and literature don't relate together much, but design has more to offer literature at the moment than literature can offer to design. The author says that publishers have entered an unimagined culture. In this world of search engines and cross-links, of keywords and networks, the solid writing has vanished.