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MULTITRAIT-MULTIMETHOD MATRICES IN CONSUMER RESEARCH

被引：445
作者：
BAGOZZI, RP
YI, YJ
机构：
来源：
JOURNAL OF CONSUMER RESEARCH | 1991年 / 17卷 / 04期
关键词：
D O I：
10.1086/208568
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：426 / 439
页数：14
相关论文
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