THE INTERDEPENDENCY BETWEEN MARKETING AND MANUFACTURING

被引：30

作者：

STJOHN, CH

HALL, EH

机构：

[1] College of Commerce and Industry, Clemson University

[2] College of Commerce and Industry, Clemson University

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1991年 / 20卷 / 03期

关键词：

D O I：

10.1016/0019-8501(91)90021-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article examines the interdependency that exists between marketing and manufacturing groups and the need for mechanisms to coordinate their decisions and actions. The effectiveness of three coordination mechanisms (control procedures, planning processes, committees/task forces) in reducing disagreements between departments was evaluated. Results from the study suggest that the simultaneous use of a variety of coordinating mechanisms leads to a significant decrease in interdepartmental disagreement. © 1991.

引用

页码：223 / 229

页数：7

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