PRICING AND DELIVERY-TIME PERFORMANCE IN A COMPETITIVE ENVIRONMENT

被引：135

作者：

LI, LD ^{[1
]}

LEE, YS ^{[1
]}

机构：

[1] UNIV ILLINOIS,DEPT INFORMAT & DECIS SCI,CHICAGO,IL 60607

来源：

MANAGEMENT SCIENCE | 1994年 / 40卷 / 05期

关键词：

2-SERVER QUEUES; TIME-SENSITIVE CUSTOMERS; PRICING; DELIVERY-TIME COMPETITION; NASH EQUILIBRIUM;

D O I：

10.1287/mnsc.40.5.633

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

We present a model of market competition in which customer preferences are over not only price and quality but also delivery speed. This allows a study of market demand and firms' decisions on price, quality, technology and responsiveness in a competitive environment. When demand arises, a customer chooses the firm that maximizes its expected utility of price, quality and response time. The demand function for each firm is derived by analyzing a queueing system with competing servers. We then study price competition among firms with differentiated processing rates. In the equilibrium, the firm with a higher processing rate always enjoys a price premium, and, further, enjoys a larger market share when its opponent also has adequate processing rate to serve all the customers alone.

引用

页码：633 / 646

页数：14

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