ATTITUDINAL VS NORMATIVE MESSAGES - INVESTIGATION OF DIFFERENTIAL EFFECTS OF PERSUASIVE COMMUNICATIONS ON BEHAVIOR

被引：113

作者：

AJZEN, I

机构：

来源：

SOCIOMETRY | 1971年 / 34卷 / 02期

关键词：

D O I：

10.2307/2786416

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：263 / &

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[3]

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[6]

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[7] BEHAVIORAL SUPPORT FOR OPINION CHANGE [J].

FESTINGER, L .

FISHBEIN, M .

[9]

Fishbein M., 1967, READINGS ATTITUDE TH, P477

[10]

GERARD HB, 1965, CURRENT STUDIES SOCI