NEW PRODUCT DIFFUSION-MODELS IN MARKETING - A REVIEW AND DIRECTIONS FOR RESEARCH

被引：1186

作者：

MAHAJAN, V

MULLER, E

BASS, FM

机构：

[1] TEL AVIV UNIV, LEON RECANTI GRAD SCH BUSINESS ADM, TEL AVIV, ISRAEL

[2] UNIV TEXAS, MANAGEMENT, DALLAS, TX 75230 USA

来源：

JOURNAL OF MARKETING | 1990年 / 54卷 / 01期

关键词：

D O I：

10.2307/1252170

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 26

页数：26

共 168 条

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