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THE OPTIMAL NUMBER OF RESPONSE ALTERNATIVES FOR A SCALE - A REVIEW

被引：428
作者：
COX, EP
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1980年 / 17卷 / 04期
关键词：
D O I：
10.1177/002224378001700401
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：407 / 422
页数：16
相关论文
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