FACTORS AFFECTING THE USE OF MARKET-RESEARCH INFORMATION - A PATH-ANALYSIS

被引：299

作者：

DESHPANDE, R ^{[1
]}

ZALTMAN, G ^{[1
]}

机构：

[1] UNIV PITTSBURGH, GRAD SCH BUSINESS, PITTSBURGH, PA 15260 USA

来源：

关键词：

D O I：

10.2307/3151527

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：14 / 31

页数：18

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