INFORMATION PROCESSING MODELS OF CONSUMER BEHAVIOR

被引：127

作者：

BETTMAN, JR ^{[1
]}

机构：

[1] UNIV CALIF,GRAD SCH BUSINESS ADM,LOS ANGELES,CA

来源：

关键词：

D O I：

10.2307/3150297

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：370 / 376

页数：7

共 10 条

[1]

ALEXIS M, 1968, FAL P C AM MARK ASS, P197

[2]

Bauer RA., 1967, RISK TAKING INFORM H, P23

[3]

BETTMAN JR, 1969, THESIS YALE U

[4]

CLARKSON GP, 1962, PORTFOLIO SELECTION

[5]

Cox D.F., 1967, RISK TAKING INFORM H, P34

[6]

COX DF, 1967, RISK TAKING INFORMAT

[7]

Cunningham S., 1967, RISK TAKING INFORM H, P82

[8] INFORMATION PROCESSING MODEL OF EXECUTIVE DECISION [J].

HOWARD, JA ;

MORGENROTH, WM .

[9]

King R. H., 1969, CONSUMER BEHAV LEARN, P22

[10] ELEMENTS OF A THEORY OF HUMAN PROBLEM-SOLVING [J].

NEWELL, A ;

SHAW, JC ;

SIMON, HA .