THE INNOVATION DIFFUSION PROCESS IN A HETEROGENEOUS POPULATION - A MICROMODELING APPROACH

被引：210

作者：

CHATTERJEE, R ^{[1
]}

ELIASHBERG, J ^{[1
]}

机构：

[1] UNIV PENN, WHARTON SCH, PHILADELPHIA, PA 19104 USA

来源：

关键词：

D O I：

10.1287/mnsc.36.9.1057

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：1057 / 1079

页数：23

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