OPTIMAL ADVERTISING POLICY UNDER DYNAMIC CONDITIONS

被引：863

作者：

NERLOVE, M

ARROW, KJ

机构：

来源：

关键词：

D O I：

10.2307/2551549

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：129 / 142

页数：14

共 11 条

[1]

Arrow K.J., 1958, STUDIES MATH THEORY, P92

[2]

Borden N., 1942, EC EFFECTS ADVERTISI

[3]

Dorfman R, 1954, AM ECON REV, V44, P826

HOOS, S .

JOURNAL OF FARM ECONOMICS, 1959, 41 (02) :349-363

[5]

JASTRAM RW, 1955, J MARKETING, V19, P36

[6]

Koyck L. M., 1954, DISTRIBUTED LAGS INV

[7]

NERLOVE M, 1958, NOTES IDENTIFICATION

[8]

STROTZ RH, 1961, DEC EC SOC NEW YORK

[9] AN OPERATIONS-RESEARCH STUDY OF SALES RESPONSE TO ADVERTISING [J].

VIDALE, ML ;

WOLFE, HB .

[10] NEEDED RESEARCH ON THE EFFECTIVENESS OF FARM PRODUCTS PROMOTIONS [J].

WAUGH, FV .

JOURNAL OF FARM ECONOMICS, 1959, 41 (02) :364-376