共 11 条
[1]
Ansoff H.I., 1965, CORPORATE STRATEGY
[2]
Eiglier P., 1977, MARKETING CONSUMER S, P85
[3]
LEVITT T, 1972, HARVARD BUSINESS SEP, P41
[4]
PIERCE JL, 1978, COST DEPOSIT SERVICE
[5]
Sasser W.E., 1978, MANAGEMENT SERVICE O
[6]
SHOSTACK GL, 1978, ANNUAL REV MARKETING
[7]
THOMAS DRE, 1978, HARVARD BUS REV, V56, P158
[8]
1978, FORTUNE 0508
[9]
1978, WALL STREET J 0628
[10]
1978, BUSINESS WEEK 0807