WHITE AND NEGRO RESPONSES TO PACKAGE DESIGNS

被引:7
作者
KRUGMAN, HE
机构
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D O I
10.2307/3150212
中图分类号
F [经济];
学科分类号
02 ;
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页码:199 / 200
页数:2
相关论文
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[2]   PUPIL SIZE AS RELATED TO INTEREST VALUE OF VISUAL STIMULI [J].
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[3]   SOME APPLICATIONS OF PUPIL MEASUREMENT [J].
KRUGMAN, HE .
JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) :15-19
[4]  
KRUGMAN HE, 1965, PUBLIC OPINION QUART, P323