MARKET EXPANSION STRATEGIES IN MULTINATIONAL MARKETING

被引：89

作者：

AYAL, I ^{[1
]}

ZIF, J ^{[1
]}

机构：

[1] TEL AVIV UNIV,FAC MANAGEMENT,TEL AVIV,ISRAEL

来源：

关键词：

D O I：

10.2307/1250744

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：84 / 94

页数：11

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