BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD - REPLICATION AND EXTENSION

被引：283

作者：

JACOBY, J ^{[1
]}

SPELLER, DE ^{[1
]}

BERNING, CK ^{[1
]}

机构：

[1] PURDUE UNIV,DEPT PSYCHOL SCI,LAFAYETTE,IN

来源：

关键词：

D O I：

10.1086/208579

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：33 / 42

页数：10

共 31 条

[1]

ABRAMSON N, 1963, INFORMATION THEORY C, P12

[2] CLINICAL PREDICTION - DOES ONE SOMETIMES KNOW TOO MUCH [J].

BARTLETT, CJ .

[3]

Bauer R.A., 1960, DYNAMIC MARKETING CH, P389

[4]

BETTMAN JR, 1972, NOV ASS CONS RES WOR

[5]

BYMERS G, 1972, J HOME ECON, V64, P59

[6]

COX DF, 1967, RISK TAKING INFORMAT

[7]

HAINES GH, 1972, NOV ASS CONS RES WOR

[8] CONSUMER CHOICE BEHAVIOR - EXPERIMENTAL APPROACH [J].

HANSEN, F .

HENDRICK, C ;

MILLS, CA ;

KIESLER, CA .

[10]

Hulbert James, 1973, ADVERTISING PUBLIC I