ACCOUNTING FOR ADVERTISING AS A BARRIER TO ENTRY

被引：34

作者：

DEMSETZ, H ^{[1
]}

机构：

[1] HOOVER INST,WASHINGTON,DC

来源：

关键词：

D O I：

10.1086/296051

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：345 / 360

页数：16

共 9 条

[1]

AYANIAN R, 1975, J LAW EC, V17

[2]

Bain JS, 1956, BARRIERS NEW COMPETI, DOI 10.4159/harvard.9780674188037

[3] ADVERTISING AND PROFITABILITY - REAPPRAISAL [J].

BLOCH, H .

[4]

Comanor W.S., 1974, ADVERTISING MARKET P

[5] ADVERTISING MARKET STRUCTURE AND PERFORMANCE [J].

COMANOR, WS ;

WILSON, TA .

MANN, HM .

[7]

STIGLER GJ, 1973, CAPITAL RATES RETURN

[8]

TELSER LG, 1969, AM ECON REV, V59, P121

[9] ADVERTISING, PROFITS, AND CORPORATE TAXES [J].

WEISS, LW .