EFFECTS OF PRICE AND ADVERTISING IN TEST-MARKET EXPERIMENTS

被引：77

作者：

ESKIN, GJ ^{[1
]}

BARON, PH ^{[1
]}

机构：

[1] UNIV IOWA,IOWA CITY,IA 52240

来源：

关键词：

D O I：

10.2307/3151190

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：499 / 508

页数：10

共 20 条

[1]

Banks S., 1965, EXPT MARKETING

[2]

BECKNELL JC, 1963, J ADVERTISING RES, V3, P2

[3] EFFECT OF ADVERTISING ON PRICE OF EYEGLASSES [J].

BENHAM, L .

[4]

BOGART L, 1970, J ADVERTISING RES, V10, P3

[5]

Chamberlain E., 1949, THEORY MONOPOLISTIC

[6]

CLEMENT WI, 1965, EFFECT DIFFERENT LEV, P259

[7]

DUNN SW, 1974, ADVERTISING ITS ROLE

[8]

ESKIN GJ, 1975, J ADVERTISING RES, V15, P27

[9] NEW APPROACH TO TEST MARKETING [J].

HARDIN, DK .

[10]

HOOFNAGLE WS, 1963, J ADVERTISING RES, V3, P2