CAN PRIVATE BRAND BUYERS BE IDENTIFIED

被引：52

作者：

BURGER, PC

SCHOTT, B

机构：

[1] KIEL UNIV,KIEL,WEST GERMANY

[2] NORTHWESTERN UNIV,EVANSTON,IL 60201

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 02期

关键词：

D O I：

10.2307/3149961

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：219 / 222

页数：4

共 10 条

[1]

CUNNINGHAM RM, 1961, HARVARD BUS REV, V39, P127

[2]

DAY GS, 1969, J ADVERTISING RES, V9, P29

[3]

DIXON WJ, 1965, BMD BIOMEDICAL COMPU

[4] CORRELATES OF GROCERY PRODUCT CONSUMPTION RATES [J].

FRANK, RE ;

MASSY, WF ;

BOYD, HW .

JOURNAL OF MARKETING RESEARCH, 1967, 4 (02) :184-190

[5] INTERPRETATION OF DISCRIMINANT ANALYSIS [J].

MORRISON, DG .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) :156-163

[6] DETERMINANTS OF PRIVATE BRAND ATTITUDE [J].

MYERS, JG .

JOURNAL OF MARKETING RESEARCH, 1967, 4 (01) :73-81

[7] CAN NEW PRODUCT BUYERS BE IDENTIFIED [J].

PESSEMIER, EA ;

BURGER, PC ;

TIGERT, DJ .

JOURNAL OF MARKETING RESEARCH, 1967, 4 (04) :349-354

[8] ARE SOME CONSUMERS MORE PRONE TO PURCHASE PRIVATE BRANDS [J].

RAO, TR .

JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) :447-450

[9]

TIGERT DJ, 1966, THESIS PURDUE U

[10] THE DEAL-PRONE CONSUMER [J].

WEBSTER, FE .

JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) :186-189

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