CUSTOMER-ORIENTED APPROACHES TO IDENTIFYING PRODUCT-MARKETS

被引：233

作者：

DAY, GS

SHOCKER, AD

SRIVASTAVA, RK

机构：

[1] UNIV PITTSBURGH,PITTSBURGH,PA 15260

[2] UNIV TEXAS,AUSTIN,TX 78712

来源：

JOURNAL OF MARKETING | 1979年 / 43卷 / 04期

关键词：

D O I：

10.2307/1250266

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：8 / 19

页数：12

共 42 条

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[3]

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[4]

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[5]

BUTLER B, 1971, HENDRODYNAMICS FUNDA, pCH2

[6]

COCKS DL, 1975, MARKET DEFINITION CO

[7] DIAGNOSING PRODUCT PORTFOLIO [J].

DAY, GS .

JOURNAL OF MARKETING, 1977, 41 (02) :29-38

[8] DATA QUALITY, LEVEL OF AGGREGATION, AND NONMETRIC MULTIDIMENSIONAL-SCALING SOLUTIONS [J].

DAY, GS ;

DEUTSCHER, T ;

RYANS, AB .

JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) :92-97

[9]

DAY GS, 1978, PUBLIC POLICY ISSUES, P51

[10]

FRANK R, 1973, MARKET SEGMENTATION

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