CULTURAL AND GENDER DIFFERENCES IN RISK-TAKING BEHAVIOR AMONG AMERICAN AND SPANISH DECISION MAKERS

被引:63
作者
ZINKHAN, GM
KARANDE, KW
机构
[1] Department of Marketing, University of Houston
关键词
D O I
10.1080/00224545.1991.9924657
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
[No abstract available]
引用
收藏
页码:741 / 742
页数:2
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