GENERALIZED LOGISTIC FUNCTION WITH AN APPLICATION TO EFFECT OF ADVERTISING

被引：11

作者：

JOHANSSON, JK ^{[1
]}

机构：

[1] UNIV ILLINOIS, DEPT BUSINESS ADM, URBANA, IL 61801 USA

来源：

关键词：

D O I：

10.2307/2284507

中图分类号：

O21 [概率论与数理统计]; C8 [统计学];

学科分类号：

020208 ; 070103 ; 0714 ;

摘要：

引用

页码：824 / 827

页数：4

共 14 条

[1]

BAIN A, 1964, GROWTH TELEVISION OW

[2]

BERKSON J, 1953, J AM STAT ASSOC, V48, P565

[3] APPROXIMATION OF CHI-SQUARE BY PROBITS AND BY LOGITS [J].

BERKSON, J .

[4] Application of the logistic function to bio-assay [J].

Berkson, J .

[5]

KOOPMAN BO, 1953, OPER RES, V1, P52

[6]

Kotler P., 1971, MARKETING DECISION M

[7]

Longman K. A., 1971, ADVERTISING

[8] FITTING OF A GENERALIZATION OF LOGISTIC CURVE [J].

NELDER, JA .

OLIVER, FR .

[10] ANOTHER GENERALISATION OF LOGISTIC GROWTH FUNCTION [J].

OLIVER, FR .