HOW REVERSE MARKETING CHANGES BUYER SELLER ROLES

被引：31

作者：

BLENKHORN, DL

BANTING, PM

机构：

[1] School of Business and Economics, Wilfrid Laurier University in Waterloo, Ont.

[2] Faculty of Business, McMaster University in Hamilton, Ont.

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1991年 / 20卷 / 03期

关键词：

D O I：

10.1016/0019-8501(91)90016-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article describes a new concept called reverse marketing, which is changing the conventional buyer-seller relationship and has important implications for the traditional role of the industrial marketer. © 1991.

引用

页码：185 / 191

页数：7

共 18 条

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