APPLICATION OF ATTITUDE IMMUNIZATION TECHNIQUES IN MARKETING

被引：20

作者：

BITHER, SW

DOLICH, IJ

NELL, EB

机构：

[1] PENN STATE UNIV, DEPT MKT, UNIVERSITY PK, PA USA

[2] CONTINENTAL CAN CO INC, NEW YORK, NY USA

来源：

关键词：

D O I：

10.2307/3149726

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：56 / 61

页数：6

共 13 条

[1]

Aronson EE, 1968, THEORIES COGNITIVE C

[2]

Cohen A. R., 1964, ATTITUDE CHANGE SOCI

[3]

Hovland C. I., 1957, ORDER PRESENTATION P

[4]

Hovland C.I., 1953, COMMUN PERSUATION

[5]

Hovland CarlI., 1959, PERSONALITY PERSUASI

[6]

Hovland CI, 1949, EXPT MASS COMMUNICAT

[7]

KATZ E, 1968, THEORIES COGNITIVE C

MCGUIRE, WJ ;

PAPAGEORGIS, D .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1961, 62 (02) :327-+

[9]

MILLS J, 1968, THEORIES COGNITIVE C

PAPAGEORGIS, D ;

MCGUIRE, WJ .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1961, 62 (03) :475-+