MANAGING WHAT CONSUMERS LEARN FROM EXPERIENCE

被引：624

作者：

HOCH, SJ

DEIGHTON, J

机构：

来源：

JOURNAL OF MARKETING | 1989年 / 53卷 / 02期

关键词：

D O I：

10.2307/1251410

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 20

页数：20

共 151 条

[1] DIMENSIONS OF CONSUMER EXPERTISE [J].

ALBA, JW ;

HUTCHINSON, JW .

JOURNAL OF CONSUMER RESEARCH, 1987, 13 (04) :411-454

[2] IS MEMORY SCHEMATIC? [J].

ALBA, JW ;

HASHER, L .

PSYCHOLOGICAL BULLETIN, 1983, 93 (02) :203-231

[3] EFFECTS OF CONTEXT AND PART-CATEGORY CUES ON RECALL OF COMPETING BRANDS [J].

ALBA, JW ;

CHATTOPADHYAY, A .

JOURNAL OF MARKETING RESEARCH, 1985, 22 (03) :340-349

[4] SALIENCE EFFECTS IN BRAND RECALL [J].

ALBA, JW ;

CHATTOPADHYAY, A .

JOURNAL OF MARKETING RESEARCH, 1986, 23 (04) :363-369

[5]

ALBA JW, 1988, ADV MARKETING PUBLIC, V2

[6]

ALLISON RI, 1964, J MARKETING RES, V1, P80

[7] CONSUMER DISSATISFACTION - EFFECT OF DISCONFIRMED EXPECTANCY ON PERCEIVED PRODUCT PERFORMANCE [J].

ANDERSON, RE .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (01) :38-44

[8]

[Anonymous], JUDGMENT UNCERTAINTY

[9]

[Anonymous], 1987, ROAD STRUCTURE

[10] ESTIMATES OF CONTINGENCY BETWEEN 2 DICHOTOMOUS-VARIABLES [J].

ARKES, HR ;

HARKNESS, AR .

JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 1983, 112 (01) :117-135

← 1 2 3 4 5 6 7 8 9 10 →