PRODUCT CLASS ADVERTISING EFFECTS ON 1ST-TIME BUYERS DECISION STRATEGIES

被引：67

作者：

WRIGHT, P ^{[1
]}

RIP, PD ^{[1
]}

机构：

[1] UNIV CHICAGO,CHICAGO,IL 60637

来源：

JOURNAL OF CONSUMER RESEARCH | 1980年 / 7卷 / 02期

关键词：

D O I：

10.1086/208805

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：176 / 188

页数：13

共 32 条

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